The Relationship Between SEO and Great Web Design

There is a strong relationship between the principles of search engine optimization (SEO) and great web design, and if either of these two components is missing or substandard on your website, chances are your site won't be getting the volume of traffic that you'd like to see. Search engine optimization plays a powerful role in directing Internet users to your website, while an attractive and functional website design will help to keep visitors at the site for longer than a few seconds.

When both of these elements are working well together, in a cohesive and appealing manner, your website can be the most powerful marketing and advertising tool in your entire strategic arsenal. So how do you go about achieving this happy marriage of great SEO and great web design? The simple answer is to engage the services of an experienced and talented firm which specializes in that kind of work.

Even then though, you have to be sure that the company you engage with will accurately infuse the desired elements into the final product. By having an idea about how these two work together and complement each other, you can ensure that your website concept is faithfully translated into the actual completed version.

SEO 

By using the principles crucial to search engine optimization, a web designer can cause a website's ranking to become high enough that it appears in the first page or two of search engine results pages returned by Google. This is important because those pages of website URL's are considered by Google to be the best answers to questions or keywords being searched for by an Internet user.

The trick is for a web designer to understand exactly what it is that Google is evaluating in terms of a site's value and usefulness in satisfying user queries. Keyword usage is only one small part of this strategy - other elements must be considered as well, including site structure, navigation, loading speed, content relevancy, backlinks from reputable sites, and metadata usage.

Web Design 

Under the umbrella of good web design are such skills as including an easy-to-use interface for users, layout, style sheet usage, navigation, use of graphics, and information architecture. Another key skill necessary to good web design is having an understanding of the limitations of web browsers, and how things will be displayed to users on the Internet. There is of course, also an aesthetic aspect to web design, which calls for easily digestible content, attractive presentation, and an overall uniformity or binding element which ties all the pages together, and identifies them as part of a whole entity.

SEO and Web Design 

Marrying these two together is where the real skill comes into play for a web designer. In order to achieve the maximum benefits of high search engine rankings and appeal to visitors, that is exactly what the talented web design practitioner must do. Neither component need be sacrificed nor diminished for the sake of the other, but both can be skillfully woven together to create something like a work of art.

Metadata is not really visible to visitors, but must be installed in headings and HTML tags that search engine bots can find easily, and use to understand what a site is all about. Keywords and longtail keywords can be embedded in content which is presented in short, easily assimilated sections. Images and video can be provided for greater appeal, while close attention is paid to how quickly these can be loaded. Backlinks from other worthwhile sites can be featured, so visitors recognize that others have found this website to be informative and valuable.

There are other points as well which must be taken into account, but the ideas presented above give at least a partial illustration of the task which confronts the skillful web designer. To have it all come out right involves a good bit of knowledge, a generous amount of creativity, and an ear that is always tuned to the needs and wishes of a client.

Being a Los AngelesWeb Design company, AdvertiseRobot can help you not only by designing a fantastic website as per latest trends, but also doing SEO with guaranteed first page positon in Google, Yahoo and Bing. Contact us to get a free quote today.