Monday 22 January 2018

How to increase website traffic - AdvertiseRobot.com


What marketers or business owners want the most are more customers. With this objective comes the need to drive more traffic to their website. If you belong to the category of marketers or business owners, you have got many ways to increase traffic to your website including SEO, Social Media, PPC etc. Let’s take a look at the most preferred ways used these days:

Interactive content
No one likes reading long black texts. People get influenced by interesting content that communicates to them, and that they can relate to – content that entices them and make them want to say, ‘’I agree so much with the statement”. 

Any brand needs to connect directly to the audiences and convey their message to strike the right chord. There can be several ways to initiate a communication – blogs, articles, press releases, social content, and so on.

In-depth articles with a compelling headline provide a great tool to increase traffic to your website. Articles that qualify can help to drive significant traffic to your website. The article may also include new articles.
While you do so, remember that the content should be original.  

Social Media Marketing
It is not enough to create and post good content while anticipating that people will find it online. You have to be proactive – and one of the best platforms to promote is the social media channels. Social platform, suppose you take Facebook, gathers millions of users everyday where they get to explore a variety of content. You can use the channel to promote yourself and get required exposure by appearing in the search results. Facebook paid ad campaigns also help in showing you up and increase the footfall. You can also choose a social media agency like AdvertiseRobot to do all this for you in a professional and effective way.

Be a blogger
In the modern web climate, blogging really helps to drive traffic to your website. It is a vital component in SEO or Search Engine Optimisation. If you happen to set up a blog correctly, then you end up adding a new page each time you do a new post. Share the blog links with social platforms and you create for yourself new page and new ranking possibilities. Always remember to make a post regularly to reap the benefits. When you become a blogger that people around the world start to notice, then they will notice your site and link back to you. This will significantly increase high-quality in-bound links for your site. 

Advertisements
Google ads or paid ads or PPC (Pay Per Click), social media ads and display advertising – all sorts of advertisements provide you excellent ways to attract more traffic to your website, while building your brand and widening reach. Choose full-fledged SEO services and you can benefit from all forms of advertisements. 

With the help of a professional, you can adjust your paid strategy around your business needs – to increase visibility. and conversions too. There can be different paid channels, so you have to plan meticulously thinking the pros and cons of each one. 

Link building
Thanks to Google’s Penguin update that unnatural and automated method of link building has gone. Google has started to determine the quality of links – including how and where it is posted, its value and relevance. Considering these points, some speculate that link building doesn’t exist in today’s SEO practices. Moderately, some experienced SEO professionals know that links are still important, and what are gone are the obsolete practices of manual link building, more precisely spamming.  

In today’s practices, appropriate link-building strategies revolve around guest posting and attracting links through high-quality content. Herein, you can either attract links through high-quality content posted on your website, or submit content as guest posts to other publishers. However, posting content as a guest is harder than ever as publishers have become rightfully pickier to avoid posting any content with unnatural links. 

Affiliate Marketing
One of the most effective methods to increase website traffic is affiliate marketing. It is all about partnering with an affiliate that will promote any product. You provide the affiliate with the links to your product, which they will promote on their website. So, whenever a user lands on the affiliate site, they see your product link and enticed to visit your web page. A small amount is payable to the affiliate, as a percentage of the profit made through their site – but, it is only after the conversion or when the user buys your product. 

Improve user experience
Google loves its users, and those who value their users get good ranks and traffic. This time Google takes a stand for mobile users. As per a new mobile-friendly ranking algorithm – ‘mobilegeddon’ - if your web pages are mobile-friendly, it will gain ranking, visibility, and traffic. So, act fast and get your website mobile optimised to draw more traffic.  

Driving traffic to your website by organic means doesn’t have to cost you a fortune. Working with a good SEO company with rich significant industry experience and that stays at the technology forefront helps you drive more traffic to your website.

Wednesday 10 January 2018

The latest best practices in the world of SEO according to AdvertiseRobot




AdvertiseRobot is a well known name in the sphere of SEO services. Staring their operations in 2003, this Los Angeles company has helped countless companies both in USA as well as in overseas markets with their state of the art SEO, SMM and web designing practices. They are also well versed about the latest developments in the field of SEO which makes them highly efficient in handling different types of projects. 

AdvertiseRobot is a well known SEO Company Los Angeles. Operating in this industry since 2003, they have already worked with numerous clients in different parts of the world and have established themselves to be a reliable name in the field. Their extensive experience in working with companies in various segments has truly helped them to master the tricks of the trade. They are also highly knowledgeable about the various latest trends in the field of SEO practices, which makes them all the more equipped to come up with efficient strategies. 

While many companies actually focus on coming up with a great design for their sites, experts from the industry strongly recommend on making efficient use of well written content as most visitors are actually looking for relevant information when they are searching a particular keyword. It is a proven fact that well written content can help greatly in improving the rankings of a site in the search engines. This means that companies maintaining their own blog sites should regularly post quality content in them that fetch more number of readers. However, a common mistake that many companies make is that they only put in promotional content that speaks about the company and its various products and services. This is a major mistake as a company needs to remember that site visitors are more interested in finding information about various subjects on a more generic level.    
   
The other thing that site owners need to think about is the quality of the links that they are using. Having more links redirecting to a particular site automatically increases its value but one needs to make sure that the links are all of the highest quality. Spammy links can not only harm the site’s ranking but it can also give it a negative press in the online world. The professionals at AdvertiseRobot strongly recommend making use of numerous useful tools such as Moz Open Site Explorer and Link Detox apart from Google Webmaster Tools for creating an effective search engine optimization strategy to increase website traffic.       

About AdvertiseRobot

AdvertiseRobot is Los Angeles’s most well known SEO expert. Known for offering superior quality services to clients at the best cost effective rates, they have carved a strong name for themselves in the highly dynamic SEO market.