What is AdWords CTR ?

Click-through rate (CTR) is arguably the most important metric in paid search.
It’s a key component in determining Quality Score. It’s indicative of copy that entices prospects to visit your landing pages.

Consumers click on exceptional ads, ads that address their needs or make an emotional appeal, and gloss over bad (or even fine) ones. And while it’s possible that too many clicks can flood your landing pages with un- and under-qualified traffic, if you’re optimizing your landing pages and running remarketing campaigns, the benefits of a high CTR are clear.

The biggest reasons for the increase in CTR are Google’s inherent preference for good ads, an aversion to running “crappy ads (with low CTR and low QS) in the first place,” and the advent of Expanded Text Ads. A high CTR is a clear indicator of success !

A CTR of 3.23% would be great !
The format, in which two 30-character headlines are featured prominently atop a larger description line, gives you more room to say something compelling.

Bidding on long-tail keywords is smart, right? Longer keyword, less competition, more obvious intent. Great. With standard text ads, it was likely that your long-tail keywords didn’t fit neatly into your copy. They were probably a hair too long to be featured in headlines, and if you managed to work them into a description line they either a) detracted from your ability to include an enticing value proposition/CTA or b) created a painfully awkward line break.

Fill your copy with powerful emotional triggers !
In a study conducted by one of our PPC Strategists, it was determined that ad copy that combined a promotion with some form of flattery improved CTR by 29%. Only including the promotion or the aspect of flattery alone didn’t move the needle as much as combing the two! And this study was based on standard text ads: imagine the ways you can weave emotive copy within an Expanded Text Ad! You’ll never have to settle for “Buy now!” again…

The average click-through rate on AdWords paid search ads is about 2%.

Accordingly, anything over 2% can be considered an above average CTR.

Google AdWords CTR can be improved quite a lot if you are willing to invest in professional marketing services that will use smart techniques to make sure you’re getting the best results out of your ad campaigns.

For example, adding Google Ratings will help your products stand out of the crowd, increasing your CTR with up to 17%. About 90% of online shoppers said that reviews have a major role in their decision-making process, of which 88% trust online reviews just as much as a personal recommendation from family or friends.

Due to the complexity and versatility of the AdWords platform there are countless variables to consider and your CTRs may be significantly higher or lower.

CTR can also be used to judge the effectiveness ad creative, but is only part of the equation and the level of it should really only be compared to another ad in the test and not to the world.

n the Google adwords and paid advertising can't be a specific percentage. It's depend on keywords relevancy, ad networks, location, etc... But we can show average percentage on ad potion because... each position depend at CTR or Cost.

AdvertiseRobot.com is a world champion when it comes to getting high CTR and we guarantee a certain score in advance or you get your money back !
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